Last Updated: February 25, 2023
The Kansas City Chiefs beat the Philadelphia Eagles to win Super Bowl 57.
The game was followed by millions around the world. While there is much to talk about the on-field performance of the Chiefs and Eagles, including Rihanna's halftime performance, there are financial facts that you need to know about the Super Bowl.
Here is a rundown of some of them.
A survey by LendingTree found that Americans plan to spend an average of $115 on the Super Bowl this year. But that's not the cost of going to the big game; it's the cost of things like food for a party that are related to the game. Twenty percent of Americans plan to have guests over for the big game.
Generation Zs planned to increase their spending, with 30% indicating they will spend more this year than last year.
Conversely, 23% of millennials (ages 27 to 42) planned to spend less on this year’s game. Baby Boomers were the most conservative of the group, with 73% expecting to spend the same amount as they did in 2022.
The average price tag for a Super Bowl ticket in 2023 was cheaper than the previous years. Data from TicketIQ indicates that the tickets cost around $5,596 on average, after reaching a record high.
Tickets for the 2022 Super Bowl started at $5,823, with the cheapest averaging at $4,366. The cheapest single ticket for Super Bowl 57 sold for $3,219. This is the first time since the 1997 game that ticket prices would drop over the previous season's prices ($350 in 1996 to $275 in 1997).
The Super Bowl still regularly draws an audience of around 100 million people, making it TV’s biggest event of the year and advertising’s biggest night. However, the stakes are high as ever for advertisers, with ad rates nearly doubling over the last decade.
Fox Sports sold 30-second commercials costing more than $7 million each for the 2023 game. Some ad slots sold for as low as $6 million. This makes this year's ad rates the most expensive in NFL history.
Americans need good food and drinks to watch the game. However, the food stats can be insane. About 120 pounds of avocados and 1.2 billion chicken wings are consumed on Super Bowl Sunday.
But its alcoholic beverages are at the top of the viewer's shopping list for the Super Bowl, with beer the undisputed leader. A study by Men's Journal says that fans guzzle an estimated 325.5 million gallons of beer.
This means that every man, woman, and child in the U.S. would have to drink more than a gallon of beer, which equates to 128 ounces, or about 10 cans.
The most popular brands guzzled by Americans are Budweiser, Bud Lite, Coors Lite, and Miller Lite. This makes perfect sense considering that Beer giant Anheuser-Busch InBev has been the largest Super Bowl advertiser for years.
Gambling during Super Bowl 57 reached record-breaking levels with 100 million sports-betting transactions taking place over the weekend - an increase of 25% over last year. A record 50.4 million Americans were projected to wager $16 billion on this year’s Super Bowl, double from last year’s estimate.
There were almost 7 million users placing bets this year compared to last year, with a total of 5.2 million people holding bets on the match. Betting sites like FanDuel took as much as 50,000 bets per minute at its peak.
There was also a significant increase in the female user base, with more than 51% of the new users being women.
Rihanna and Snoop Dogg didn't get paid a dime to perform at the Super Bowl halftime show this year or last year.
Only their expenses and production costs are paid for by the NFL.
But the value of the exposure is much higher than any performance fee. Halftime shows often get more viewers than the games themselves, and the artists who perform get a nice boost in sales.
Billboard says that in the U.S., an average of 103.4 million people watched the 2022 halftime show on TV or online. After the game aired, Snoop Dogg's streams went from 12.4 million the week before to over 30 million the week after.
Every year after the Super Bowl, a large number of Americans reportedly don’t show up for work. Nearly 2 in 5 U.S. employees (37%) admit to missing work or going in late on Super Bowl Monday at least once in their lives.
In 2022, lost productivity from Super Bowl hangovers cost U.S. employers about $6.5 billion.
This year, an estimated 17.2 million employees say they’ve either made arrangements to get out of work, plan to fake sick, or will simply not show up for their Sunday night shift so they can watch the game.
Another 21.9 million employees may watch the game while at work on Super Bowl Sunday, while one-third of all U.S. employees say they’ll be less productive than usual at work on Monday after the Super Bowl this year.
More than 2 out of every 5 U.S. employees (42%) believe the day after the Super Bowl should be a national holiday. This is up from 2021 figures where 39% of employees felt the day after the Super Bowl should be a national holiday.
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Players on both Super Bowl teams get bonuses — just for showing up.
Each player for the Kansas City pocketed $157,000 apiece, more than last year's $150,000. Players on the losing team also got a fat paycheck with each player pocketing $82,000.
This is $7000 more than what last year's second-place finishers received. This amount is on top of playoff bonuses including $65,000 for their conference championship win.
Even the stock market is not immune to what happens on the field during Super Bowl Sunday.
Speculators believe that the stock market's performance in a given year can be predicted based on the outcome of the Super Bowl of that year.
The stock market will have a positive year if the team in the National Football Conference, or a team with an NFC origin, wins. If the American Football Conference team wins, the market will fall.
Historically, the Super Bowl indicator boasts an 80% accuracy rate. Given that the Chiefs are in the American Football Conference, seems the predictions are right on track.
March 23, 2023